Established in 1954, Serendipity3 has been a New York City institution for over six decades, attracting millions of patrons since its inception. The restaurant has been the scene of several films, including the 2001 romantic comedy, Serendipity. Serendipity3 has a well-known celebrity following that includes Cher, Jackie O, Beyonce and Jay-Z, Kim Kardashian, and newly minted partner and investor, Selena Gomez.