Sweetheart Coast Shops at The Row Now Open! Ocean’s newest retail offering will represent the Jersey Shore in all the best ways. Sweetheart Coast is a fashionable clothing boutique with fun home decor, accessories and unique gifts. Sweetheart Coast offers chic positive beach vibes to capture the essence of Atlantic City. Follow us on: Instagram Facebook & TikTok: @SweetheartCoast Hours: Sunday - Thursday: 11AM - 8PM Friday - Saturday: 10AM - 10PM Location: Casino level, at The Shops at The Row. Back to all Experiences