Atlantic City, N.J. (June 6, 2019) – Absecon Lighthouse, Hard Rock Hotel & Casino Atlantic City, MADE Atlantic City Chocolate Bar, Ocean Casino Resort, Resorts Casino & Hotel, Showboat Atlantic City, Steel Pier, Tennessee Avenue Beer Hall and The Iron Room have united to spotlight their end of the iconic Atlantic City Boardwalk with the launch of North Beach featuring Music Row Mondays. 

The effort will kick off with a community-oriented Block Party outside of each participating entity on Thursday, June 20 followed by Music Row Mondays to kick off Monday, June 24. Each property will host activations with specials respectively for the North Beach Block Party on June 20 from 4 p.m. until 8 p.m. Participating partners include: 

Absecon Lighthouse will be open for the Block Party from 4 p.m. until 8 p.m. with the last climb at 7:30 p.m. Block Party attendees will receive $1 off admission to climb and be entered to win a grand prize giveaway valued at $500. 

Hard Rock Hotel & Casino Atlantic City the “365 Live” entertainment destination will offer music at Hard Rock Cafe Backstage, Beach Bar and Lobby Bar alongside of specials and giveaways, with an activation on the Boardwalk where guests can stop by and win tickets to shows, dinner for two, spa experiences and more. 

MADE Atlantic City Chocolate Bar will be sampling their bean-to-bar artisan chocolate, and Rhythm & Spirits will be handing out delicious mocktails.

Ocean Casino Resort will feature a live DJ, giveaways from William Hill Sports book, ticket giveaways, sidewalk sales and retail discounts will be offered at the resort. Additionally, the property offers free parking for Players Club card holders. Finally, there will be free games at Top Golf and happy hour specials at Amada, American Cut, Villain + Saint and Distrito.

Resorts Casino & Hotel will partner with Bacardi Ardi, along with DJ Eric providing music on the Boardwalk and Smokey Starr will perform at the Fins Bar at LandShark Bar & Grill from 4 p.m. to 8 p.m. There will also be a beer hoisting competition inside the property off the boardwalk entrance with games, cornhole, dice roll, leis for guests, footlong hot dog and pretzel cheesesteak specials, and photo ops. 

Showboat Atlantic City’s Surf Bar will have a DJ, live entertainment, signings, $20 buckets of Budweiser and Bud Light, $7 piña coladas and strawberry daiquiris, as well as $10 wings, chicken tenders and black angus sliders. 

Steel Pier will feature live music at the SteelPier Pub, discounted ride tickets, discounted walking tacos, BBQ Grill, happy hour ice cream, margarita specials, happy hour from 4 p.m. until 8 p.m. at all bars, strolling entertainment, jugglers, and balloon artists.

Tennessee Avenue will be re-created as a mini pop-up destination in front of Resorts Casino & HotelTennessee Avenue Beer Hall will play Monopoly with visitors and give away $1 Beer Cards and $10 Gift Cards as prizes. The Beer Hall will also host an afterparty from 7 p.m. to 10 p.m. and feature live music from Homespun Trio, a local band who plays original music and unique takes on rock covers.  

The Iron Room will preview the coffee that will be served at their new location.

Kicking off on June 24 will be Music Row Mondays, where each property will have their entertainment and specials running from 4 p.m. until 10 p.m. The party will be at North Beach Atlantic City this summer. For more info and a list this summer’s entertainment lineup, visit 

North Beach Atlantic City

With a new energy, brand-new eateries and a beautiful Boardwalk overlooking the pristine Atlantic Ocean, North Beach Atlantic City has developed into the city’s cultural epicenter. Over the last year, the opening of Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort and Tennessee Avenue Beer Hall has pumped new life into this northern section of the Boardwalk, adding to the excitement already established by Resorts Casino & Hotel, Steel Pier and the Absecon Lighthouse. For more information or a list of events, visit North Beach visitors are encouraged to tag their photos at each property by using #NorthBeachAC.