While the competition in Atlantic City is increasing by the day, the city’s casinos have recently found a common cause to work towards. This week, Hard Rock, Ocean Casino Resort, and Resorts, which are arguably three of the top gambling establishments in the city and the state as a whole, launched a coordinated effort in conjunction with local businesses and this is meant to attract more visitors to the northern end of Atlantic City’s Boardwalk. The goal is to ensure that the region is seen as a diverse entertainment hub and this will be done through a new marketing and entertainment push to the area that is being referred to as North Beach.